Working with communities to grow towards their potential.

We support communities in building resilience and well-being through multiple different aspects.

Research informed support

We collaborate with nonprofits, like CICs and charities, to create evidence-based support and interventions.

Partnerships

Work with us to build and enhance your community.

Programes

Explore support initiatives and training / programe deliver

Research & Reports

Research to support initiatives and evaluation of effectiveness

About us

We believe mental health isn’t just a clinical issue, it’s a community issue. Using the knowledge of professionals across different fields, researchers, and lived experiences of the community, we support with evidence-based programs tailored to the needs of real people in real places.

Research-informed and co-designed
Built on trust and lived experience
Focused on prevention, not just crisis
Delivered in partnership with local organisations
Culturally competent, trauma-aware, and inclusive

The 4 Principles of Mental Fitness

Simple

asy to use and understand. No jargon.

Achievable

Small, realistic, basic steps.

Empowering

Puts people in control of their well-being.

Sustainable

Designed to last. Mental fitness becomes part of daily life.

Our partnerships

We partner with a wide range of community groups and organisations to enhance their existing work, co-create tailored solutions, and generate measurable outcomes.

Our approach is rooted in trust, collaboration, and shared learning, supporting partners to grow in confidence, sustainability, and local impact.

By weaving mental fitness principles into everyday settings, from youth spaces to cultural centres, we make wellbeing part of ordinary life.

This helps create supportive, stigma-free environments where communities can connect, thrive, and build long-term resilience together.

Our programmes

Through our programs, we use 5 steps to work with you to develop them.

Discover

We begin by listening, drawing on lived experience, local insight, and up-to-date mental health research to shape meaningful support.

Co-Create

Programmes are developed with communities, using what we’ve learned to shape support that’s culturally relevant, inclusive, and genuinely useful. Research informs our framework; real voices shape the detail.

Deliver

We deliver support in familiar, welcoming spaces, using practical tools, engaging, and easy to apply in daily life. Sessions are accessible, strengths-based, and focused on small, achievable steps.

Reflect & Refine

We evaluate what works, drawing on feedback, outcomes, and ongoing research to adapt and improve. Our work stays responsive, evidence-informed, and grounded in what truly makes a difference.

Research & Reports

We take a practical, community-focused approach to research. Our work is informed by lived experience, guided by academic principles, and shaped through collaboration with partners on the ground.

We use a mix of tools, conversations, surveys, feedback forms, and observation to understand what’s working and where change is needed. Our reports combine real-world stories with measurable outcomes, giving us insight into both emotional and practical impact.

We share our findings openly to help improve practice, influence policy, and give voice to the people and places often overlooked in traditional research.

Our team

Richard Cupid

Founder

Richard is currently studying for a PhD in Community Health and holds a Master’s in Health and Wellbeing. With a background in engineering and project delivery, he brings a structured, solution-focused mindset to the development of community mental health initiatives.

As a trained counsellor with over a decade of experience, Richard has supported individuals through anxiety, trauma, stress, and low mood. His approach is rooted in evidence, shaped by lived experience, and grounded in empathy.

Having personally navigated mental health challenges, Richard combines clinical understanding with authenticity, delivering practical, compassionate support that helps people build confidence, resilience, and long-term mental fitness.